At the heart of Fuudo lies – a nature. Rooted in the Japanese word Fuudo, our brand name means harmony between nature and people. 

Our packaging is inspired by Japanese shoji screens, known for their square lattice design. 4 sides of the square embody 4 pillars - morning, midday, afternoon and evening. As time passes throughout the day - light and shadow continuously shift from moment to moment and that fleeting beauty requires a still mind to appreciate. This is the moments we wanted to capture as a way of conveying the experience of connecting with nature - not necessarily directly, but from a place of mental calmness.